The Franck Boclet Brand

Franck Boclet, creator at heart

Pure môme de Paris and creator of an extremely masculine and contradictory feminine fashion, against the current of trends, Franck Boclet claims more sensuality, detail and volume, rigour and good looks.

Passionate about contemporary art, design and music, Franck Boclet is inspired by everything that touches him: the rock icons of the 80s, a detail seen in a film, a work discovered in a museum, a comic strip, a landscape or a touch of material...

A man of action and concreteness, with a fiery temperament, a rebellious and impulsive side, everything about him makes him a chameleon.

Trained as a textile engineer in 1985, Franck Boclet has visited the Kenzo, Arrow and Courrèges Houses, and as artistic director the Ungaro and Smalto Houses twice.

In 2011, Franck Boclet is launching its own label dedicated to Man. Blending his two passions, Franck Boclet mixes the timeless references of Rock & Riot fashion with the traditional world of Luxury.

A specialist in Black & White, he adds: "my collection will not lock itself into a style but rather into a colour so that the Franck Boclet Man remains the chameleon of his desires: a white day, a black day, a creative day, an urban day, a festive day, a restricted day, a traditional day... No more labels where the man locks himself into a style, because the true style is to escape from all styles. »

Today Franck works on half measures for his brand sold in the Franck Boclet pharmacy in Paris and continues to work as artistic director for several brands, demonstrating his agility, creativity and thirst for work.

Franck Boclet is the only artistic director in fashion to create niche fragrances. "I wanted to create fragrances with a strong personality, exceptional, giving emotion and sensuality in harmony with our mood and soul. Our collections allow us to offer a palette of different fragrances so that everyone can highlight their personality. "Present in more than 500 points of sale internationally, the brand offers two exceptional fragrance lines: Fragrance Collection, with a range of 24 different fragrances (eau de parfum) at 20% concentration, and the Rock & Riot line (perfume extract) with 2 collections; Black Edition and the new Ivory Edition collection.